How Azuki Is Building a World Before the Story
In 2022, Azuki launched as a collection of digital collectibles. It was the first chapter of a much larger anime IP vision. That launch introduced the characters and
Writings
Essays on building Azuki, storytelling, trading cards, and culture.
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From Art to Fashion: How Alex Q. Xu Thinks About Building Enduring Creative Worlds
Alex Q. Xu shares his perspective on building lasting creative worlds, drawing from art, fashion, and storytelling to guide long-term cultural projects at Azuki Labs.
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Alex Q. Xu in Paris: Building Cultural IP Through Fashion, Story, and Design
Alex Q. Xu, co-founder and CEO of Azuki Labs, reflects on Paris Fashion Week and how fashion, narrative, and long-term world-building shape modern cultural IP.
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The Business Behind Anime: How Funding, Risk, and Fandom Shape What Gets Made
In the world of anime, creative vision is only one piece of the puzzle. Creative legends in the anime industry are driven by their passion for creating unique
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What the Ghibli AI Trend Reveals About True Storytelling
In recent months, social media has been flooded with stunning images that feel like they were pulled straight out of a Studio Ghibli film. With tools like ChatGPT,
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Short-Form, Big Impact: The Thinking Behind Our Animated Mini-Shorts
The World’s Attention Span Is Changing Whether it’s TikToks, Reels, or anime edits on YouTube Shorts, short-form content has taken over how we watch and
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From Communities to Economies
Web2 empowered creators to monetize their creativity. Web3 will empower entire communities to build digital empires together. Through tokenization, communities can now capture and amplify the value they
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Bringing Bobu to Life: AI in Anime Experiences & Storytelling
Bobu 2.0 Storytelling is about bringing characters to life — and exploring new and creative ways to use emerging technology is what drives us. We recently collaborated with
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Introducing the Physical Backed Token (PBT)
Chiru Labs is excited to introduce the Physical Backed Token (or “PBT”), an open source token standard which ties a physical item to a digital token on the